Meet Stephen Menick
COW Leaders : Stephen MenickCreative COW Magazine Writer, Web Writer, Contributing Editor
I never went to film school. I was a writer who fell into video production. But I loved it from the start, loved the process, and was lucky to work with some real pros. One day, early in my life as a producer, I was working with a DC-based cinematographer named Vincent Gancie. We spent the morning shooting interviews, and after lunch he asked me what was on for the afternoon. I said we were going to interview a guy who was important to the show because he knew a lot about the subject matter and this and that and the other--and Vince interrupted.
"Are we shooting inside or outside?"
And that was one of many light bulbs that have gone on in my head since I first tried my hand at filmmaking. I've worked with many talented people. They've helped me get three Emmy nominations.
I also teach. My students aren't filmmakers--not just yet. They're in marketing and public relations, and so they need to know how to write and produce video for the web. We live in a time when video is no longer a dirty word--it's actually beautiful--and the branding video is a fresh and expanding art form. I connect with my students online through the Integrated Marketing Communications (IMC) program at West Virginia University. I always tell them: first, focus on story. Then, understand the process, know what you want, and leave the shooting and the cutting to people who do it every day. And hope you're as lucky as I was.
Some of my work is on Vimeo: http://vimeo.com/menicktv.
Articles by Stephen Menick