I have been involved in video and motion graphics since
1956, which is when my father sprung for a small black and white TV. Hating
advertising, my father jury-rigged a “blab-off” switch into the speaker wire,
so he could turn off the sound during commercials without getting up and
turning down the sound. God, that was embarrassing, perhaps one of the world’s
first remotes!
Undeterred, I LOVED advertising, and by High School had
discovered my ability in art could perhaps leverage a decent career.
My first real job after school in 1972 was at WPIX TV in NYC,
as the promotion art director, at which I learned all the old-school stuff much
of which still holds useful today.
4 Years later, I moved to San Diego to pursue a career in
advertising, which worked out great, except for the fact that it eventually got
me transferred to Phoenix, where I still live today. (I hated it here at first,
but I love it now!)
I spent the majority of my advertising career in Arizona, as
an art director and creative director at several shops, including
Cramer-Krasselt from 1991-2001. I was a perennial award-winner at both the
local and national levels, winning many local ADDY’s, CA, One Show,ANDY’s, NY Art Director’s Gold and was
even a Clio finalist.
I produced more than 600 commercials, with budgets from
$0 to $750,000 for a single spot.
My agency career came to a screeching halt on Dec 31. 2001.
A layoff prompted a career re-think, and after about a minute, I decided to go
into production, my first love from the old TV days, and specifically post, as
I had done so much in the ad biz.
Almost 6 years later, no regrets, FishEyeEdit
has been my lifeline from the street.
"I about had a heart attack, as the budget did not allow for days of AE work, so I began to search for alternatives to animating a gazillion layers in Final Cut Pro." If you haven't been there yet, you will. Either way, Chris Poisson will show you how to build high-impact composites in Final Cut Pro, more quickly than you can in AE.
One of the features that snuck into the new edition of Final Cut Studio is that you can now capture HDV directly to ProRes over FireWire! There are a couple of issues you'll want to consider, but Chris Poisson, a Cow member since 2001, takes you step by step through a process that can make a big difference to the way you edit HDV in Final Cut Pro from now on.