CreativeCOW Contributing Editor: Joran Maaswinkel


	COW Leaders : Joran Maaswinkel

Creative COW Forum Host

Joran Maaswinkel
Senior Editor, John Bake Post Productions
Amsterdam, Netherlands

"Since its release, Creative Cow has had an intense interest in Media 100's 844/X and created some of the very first articles published about the system," says Creative Cow's Ron Lindeboom. "This was in part because the beginnings of Creative Cow herald back to 1995 when we began our community building online with the Media 100 Worldwide Users Group. So when 844/X was released, we added a community dedicated to users of this powerful system and waited to see who would surface as the kind of leader whose input helps create a sense of community. From the forum's earliest beginnings, Jöran Maaswinkel has been a great part of the reason that the community has become 'the' place on the Net for 844/X users. It's been great to have him here. His work at John Bake Post Productions spans a powerful list of clients and his work is exemplary. His insights add a lot to the forum."

About his work with 844/X, Jöran says: "John Bake Post Productions was the first buyer worldwide of Media 100's 844/X. At John Bake Post Productions, I am the senior video editor. We are based in Amsterdam (Netherlands) and we make radio, television and cinema commercials, trailers and corporate movies for a wide list of clients such as McCann Erickson, Saatchi & Saatchi, Grey Cells, Publicis, Ahold, UIP, 20th Century Fox, Columbia-Tristar, Warner Bros, Buena Vista International, RCV, Coca Cola, L'Oreal, HP, Masterfoods, SCA and many others." Jöran says about one of his recent projects: “844/X enabled us to involve our client, Warner Bros., directly in the process of creating an entire series of television commercials for their latest box office release, Scooby-Doo. 844/X’s real-time image-processing capabilities meant that we could make changes and experiment creatively with our client sitting alongside us in the edit suite. Using 844/X allowed us to achieve the precise look and feel the client wanted without the typical rendering headaches, making the job a much more collaborative experience. What’s more, by cutting out the tedious rendering process -- which can make the most seemingly straightforward jobs an ordeal -- we were able to fly through the job in record time.”

Working with McCann Erickson on Coca Cola’s "Summer Autumn Backyard" commercial, Jöran combined layers of video and audio and applied a number of DVEs (digital video effects) to create a vibrant, summery commercial for local audiences. The project involved compositing together multiple layers of DigiBeta PAL footage from original US commercial content with graphics and animation designed by JBPP in Adobe Illustrator and After Effects, and applying various DVEs in 844/X.

Jöran has also done many music video projects in the last three years for many Dutch music artists. His website is now under construction and will soon be found online at www.maaswinkel.tv

Jöran started in video post production in1993 when he began working at an advertising agency that had their own facility in-house. Jöran says: "While there, I worked on linear edit machines and later on non-linear systems. Mostly, my experience and expertise grew by practice and I also look to others to see how they do things. I appreciate interacting and I try to share my knowledge."