| Meet David Lawrence
Creative COW Magazine Writer, Web Writer, Contributing Editor
David Lawrence is a designer, producer, researcher, and media artist with over 25 years of expertise in all aspects of digital and interactive media. His early work in the 1980s at Lucasfilm Ltd. includes groundbreaking research, design and production on innovative projects that bootstrapped the interactive multimedia industry and led to the creation of breakthrough tools such as non-linear digital video editing. Partners included the National Geographic Society, the National Audubon Society, and Apple. Later projects include award-winning radio documentary, laserdiscs, CD-ROMs, DVDs, and a nationally acclaimed, transmedia publishing venture. He is a founding member of Stretcher, a collective of San Francisco Bay Area artists and art critics who have published the online art magazine Stretcher since 2001. He currently works as a producer, media consultant and videographer and is an associate and co-founder of Public Matters, a multidisciplinary project team with expertise in public art, education, new media, community building, capacity building, and leadership development.

Articles by David Lawrence | | | |
Adobe Premiere Pro
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Premiere Pro CS 6.0: First Impressions
As a long-time Final Cut Pro user, David Lawrence has been looking for a new NLE, since FCPX isn't an option for his editing style and needs. When word leaked out of a CS6 trial release, David took Premiere Pro 6 for a spin. And WOW! is what his impressions were. Read on for more details.
Editorial |
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Apple FCPX Techniques
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Raising The Bar On Non-Broadcast Output: Mastering and Encoding with Video Purifier and x264
Consider this: you’re taking your pristine, carefully crafted video file--the product of countless hours of work--and running it through a process that will literally throw away up to 90% of the information! In this tutorial, David shares a simple workflow he uses to prepare finished video files for non-broadcast delivery. Using these tools and settings, he's able to create master files that look better than their edited source, and encoded files that are virtually indistinguishable from their masters.
Tutorial |
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Apple FCPX or Not: The Debate
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The Magnetic Timeline -- Thoughts on Apple's New Paradigm
With its June 21 release of Final Cut Pro X, Apple shocked the entire post-production industry. David Lawrence set out to understand just exactly what Apple had done to a tool that, for many of us, is the cornerstone of our livelihoods. The changes in FCPX are broad, deep and many. This article will focus on just one aspect of these changes -- the main NLE editing interface an editor uses for the bulk of their work -- the timeline.
Editorial |
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